Home 9 Solution 9 The Strategic Guide to Implementing Short-Run Production: A Six-Step Approach

As the global manufacturing landscape shifts and consumer demand for customized, small-batch products rises, businesses are increasingly exploring the benefits of short-run production. As opposed to mass production, short-run production emphasizes producing limited quantities of a product at a time, allowing for greater flexibility, responsiveness to market demand, and the opportunity for customization.

However, the transition to this production model can be a complex process. To simplify it, we present a strategic, six-step approach that can guide businesses in successfully implementing short-run production. When executed correctly, short-run production can increase efficiencies, reduce waste, and create a more robust and adaptable manufacturing process.

This article will describe a six-step approach to implementing short-run production in your business, including evaluating your current production process, identifying suitable products for short-run production, and more.


Step 1: Evaluate Your Current Production Process

Embarking on a short-run production journey begins with a comprehensive evaluation of your current production process. This foundational step allows you to understand your existing workflows, capacities, strengths, and weaknesses, providing a benchmark against which you can measure the progress and effectiveness of your new production strategy.

1. Conduct a SWOT Analysis

A SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis offers a straightforward method of evaluating your manufacturing process. It allows you to map out the internal and external factors that could impact your transition to short-run production. For example, a strength might be a highly skilled workforce, a weakness could be outdated machinery, an opportunity might be a growing market demand for customized products, and a threat could be a potential increase in material costs.

2. Determine Your Key Performance Indicators (KPIs)

Identifying the right KPIs can provide insights into the efficiency and productivity of your current production process. Here are some key metrics to consider:

  • Production cycle time: The total time from the start to the end of your production process.
  • Rate of return: The percentage of products that are returned or rejected due to defects.
  • Equipment utilization rate: The percentage of time your equipment is running during planned production times.
  • Inventory turnover: The number of times inventory is sold or used in a set period.

By assessing these KPIs, you can pinpoint areas that need improvement and set measurable goals for your short-run production process.


Step 2: Identify Suitable Products for Short-Run Production

While short-run production offers numerous benefits, it is not universally suitable for all products. Identifying which products in your range could benefit from this production approach is a key step.

1. Analyze Product Characteristics

Each product’s unique characteristics, such as complexity, variability, and demand patterns, can influence its suitability for short-run production. For instance, products with complex assembly processes, high customization levels, or whose demand frequently fluctuates may be better suited for short-run production.

2. Evaluate Market Conditions

Understanding the market conditions and demand for each product is equally important. Use market research to understand your consumers’ needs, preferences, and purchasing behavior. Products that are subject to rapid changes in consumer preferences, seasonal fluctuations, or the influence of fashion trends may be well suited to a short-run production strategy.

This phase might involve conducting surveys, analyzing sales data, or even directly seeking customer feedback to identify which products are the best candidates for short-run production.

By conducting a comprehensive evaluation of your current production process and identifying the products most suited to short-run production, you lay the groundwork for a successful transition. This analysis not only informs your strategy but also helps set realistic expectations about the outcomes and benefits of implementing short-run production.


Step 3: Develop a Short-Run Production Plan

After evaluating your current production process and identifying suitable products for short-run production, the next step is to develop a detailed plan. This plan should outline your short-run production goals, steps to achieve them, resources needed, and how you will measure success.

1. Define Your Short-Run Production Goals

Setting clear, measurable goals is a critical component of your short-run production plan. Your goals might include reducing production costs, increasing product customization, improving product quality, reducing inventory costs, or responding more quickly to market demand.

2. Determine the Steps to Achieve Your Goals

Once your goals are set, identify the steps required to achieve them. This might involve investing in new machinery or technology, training your workforce, updating your supply chain management processes, or making changes to your product design.

Here’s an example of what this planning might look like:

Goal Steps
Reduce Production Costs -Invest in more efficient machinery, Streamline the production process, and Negotiate better terms with suppliers
Increase Product Customization -Invest in flexible manufacturing systems and Implement a modular product design
Improve Product Quality -Implement more rigorous quality control processes and Invest in better-quality raw materials


Let’s Start A New Project Today

Step 4: Invest in Necessary Equipment and Technology

Short-run production often requires different types of equipment and technology compared to traditional mass production. It might involve more flexible manufacturing systems that can quickly switch between different product types, more advanced machinery that can handle complex product designs, or automation technology that can increase efficiency.

1. Evaluate Your Current Equipment

Before investing in new equipment, take stock of what you already have. Can any of your current machines be adapted for short-run production? If your existing equipment isn’t suitable, what will you need to invest in?

2. Consider Automation and Digitalization

Automation and digitalization can play a key role in successful short-run production. Automated systems can increase production speed and efficiency, while digital technologies like CAD/CAM systems can assist in the rapid reprogramming of machines for different product runs.


Step 5: Train Your Workforce

With the changes in production strategy, your workforce will need to adapt to new processes, machinery, and technologies. Ensuring that your employees are adequately trained is crucial to the smooth execution of your short-run production plan.

1. Develop a Comprehensive Training Program

A comprehensive training program should be designed to enhance the skills of your employees to effectively manage the change. This may include training on new machinery, software, quality control methods, and workflow processes. In addition, it is important to provide ongoing support to your employees as they implement what they have learned. This can include additional resources such as mentorship programs, coaching sessions, and refresher courses.

2. Encourage Continuous Learning

As the technology and machinery used in short-run production evolve, so too should the skills of your workforce. Encourage your employees to take part in continuous learning opportunities to stay updated with the latest advancements in the field. This can include attending conferences, workshops, and industry events, as well as pursuing further education or certifications. By investing in the ongoing development of your employees, you can ensure that they stay engaged and motivated, while also improving the overall productivity and efficiency of your organization.


Step 6: Monitor and Refine Your Approach

The final step in implementing short-run production is ongoing monitoring and refinement. As you execute your plan, it’s essential to regularly assess its effectiveness and make necessary adjustments.

1. Set Key Performance Indicators (KPIs)

In order to ensure the success of your short-run production, it is important to set clear and measurable goals. One effective way to do this is through the use of Key Performance Indicators (KPIs). Some potential KPIs to consider might include production speed, product quality, production cost, and customer satisfaction levels. By setting realistic and measurable KPIs, you can better understand how your production process is performing, and make necessary adjustments as needed.

2. Regularly Review and Refine Your Approach

As you begin to monitor your KPIs and assess your production process, it is important to take the time to regularly review and refine your approach. This might involve analyzing your production schedule to identify areas for improvement, investing in new equipment to optimize your production process, or providing additional training to your workforce to improve their skills and abilities. By taking a proactive approach to refining your production process, you can help ensure its long-term success and sustainability.



In conclusion, implementing short-run production is a strategic process that requires careful planning, investment, training, and continuous refinement. By following these six steps, manufacturers can enjoy the benefits of short-run production, such as reduced inventory costs, increased product customization, and a more responsive production process.

As part of our on-demand manufacturing services at Prolean, we provide the expertise and capabilities to support businesses looking to implement short-run production. Our team of experts can help guide you through each step of the process, ensuring you reap the full benefits of this production strategy.



What is Short-Run Production?

Short-run production is a manufacturing strategy where a limited quantity of products is produced in a single run. This approach is often used to manufacture customized products, test new product designs, or respond quickly to market changes.

What are the Benefits of Short-Run Production?

The benefits of short-run production include reduced inventory costs, increased flexibility, faster response to market changes, and the ability to offer customized products. It can also be a cost-effective way to test new product designs before committing to large-scale production.

How Can I Implement Short-Run Production in My Business?

Implementing short-run production involves evaluating your current production process, identifying suitable products for short-run production, investing in the right machinery and technology, designing efficient production workflows, training your workforce, and monitoring and refining your approach.

How Can Short-Run Production Impact My Workforce?

Short-run production often involves new machinery, technologies, and workflow processes, so your workforce may need additional training. It’s also important to promote a culture of continuous learning, as the technology used in short-run production is constantly evolving.

How Can I Measure the Success of Short-Run Production?

You can measure the success of short-run production using Key Performance Indicators (KPIs). These might include production speed, product quality, production cost, and customer satisfaction levels. Regularly monitor your KPIs and make adjustments as necessary.

Let’s Start A New Project Today


Submit a Comment

Your email address will not be published. Required fields are marked *